Xsolla and AppsFlyer Present Custom Integration for Web Shops
Xsolla has announced a partnership with AppsFlyer to provide game developers with improved insights and simplified activation for its Web Shop solution, addressing the challenges of cross-platform measurement and attribution.
Video game commerce company Xsolla has partnered with mobile marketing analytics provider AppsFlyer in a 'first-of-its-kind' industry web shop collaboration. The expanded partnership will provide game developers with enhanced insights and simplified activation for Xsolla's Web Shop solution, which is available worldwide. It also introduces solutions to address cross-platform measurement and attribution challenges. The partnership includes two integration options: server-to-server (S2S) and web integrations for mobile games.