Valve Rules Out Paid Advertising as a Business Model for Games on Steam
According to media reports, Valve has updated its developer guidelines regarding advertising in games distributed on Steam, clarifying what is and isn’t allowed on the platform. In particular, paid ads as a core business model for a game are not permitted. However, this change could also impact publishing services.
The use of paid advertising in PC games is far less common than in free-to-play mobile gaming. Nevertheless, Valve has now published new developer guidelines for Steam, specifically addressing how advertising can be used in games sold on the platform. These new rules were first discovered and reported by GamingOnLinux before being picked up by US media.
The use of paid advertising in PC games is far less common than in free-to-play mobile gaming. Nevertheless, Valve has now published new developer guidelines for Steam, specifically addressing how advertising can be used in games sold on the platform. These new rules were first discovered and reported by GamingOnLinux before being picked up by US media.
