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IIDEA Presents 2024 Report

Italy’s Games Market Grows by 3%, Domestic Industry on the Rise

With almost €2.4 billion in revenue—3% more than in the previous year—the Italian games market had a strong year in 2024. According to the association IIDEA, the domestic industry also experienced significant growth, supported by €12 million in tax credits.

Stephan Steininger15.04.2025 14:56
Italy’s Games Market Grows by 3%, Domestic Industry on the Rise
Thalita Malagò, General Manager of IIDEA Pictures by IIDEA

Despite a notable decline in hardware sales, the Italian games market grew in 2024. Almost €2.4 billion was generated in Italy from games and hardware. That is an increase of around 3%. The hardware segment fell by 18 per cent, down to a turnover of €548 million. This places Italy in line with international trends, as all European countries experienced a surge in demand in 2023 following the resolution of delivery issues for consoles caused by the pandemic and chip crisis. It was foreseeable that this peak in demand would not be sustained.

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