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Small Pitch, Big Business

When Football Meets Gaming Creators

G2 Esports is following the example of Eintracht Spandau and entering the (small-sided) football business. They are in good company, especially when it comes to gaming content creators. But the market is tight.

Stephan Steininger04.04.2025 09:22
COLOGNE, GERMANY - APRIL 02: Kings League Germany at MMC Studios on April 02, 2025 in Cologne, Germany. (Photo by Pau Barrena/Quality Sport Images/Kings League)
Bastian Schweinsteiger and Gerard Piqué Kings League

The Kings League is set to launch in Germany in April. This means that the first of its kind small-field league, founded by Gerard Piqué in 2022, is finally making its way to Germany. The Kings League has even secured Sebastian Schweinsteiger, a former World Cup winner and top player, as league president. Nevertheless, success is not guaranteed.

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