Booster, the energy drink from Edeka and Netto Marken-Discount, has become the exclusive partner of the Eintracht Spandau esports club. The cooperation includes activations for the sports entertainment organization such as additional streaming offers, special promotions in selected markets and giveaways.
The Edeka Group, Germany's leading food retailer, is getting involved in the esports sector. Edeka: "Booster and Eintracht Spandau are a perfect match: Both brands focus on continuous performance, success as a team and the ability to provide the necessary energy even in stressful and intense moments".
The Edeka Group, Germany's leading food retailer, is getting involved in the esports sector. Edeka: "Booster and Eintracht Spandau are a perfect match: Both brands focus on continuous performance, success as a team and the ability to provide the necessary energy even in stressful and intense moments".
