Brandmate Finalises Programme and Announces Retail Day
The first Brandmate in Essen is taking shape: the organisers of Spielwarenmesse eG have unveiled the first items on the programme for the licensing and brand fair, which will take place on 25 and 26 June in Essen. For the first time, there will also be a Retail Day.
This year, Brandmate will move from Frankfurt to Essen for the first time. The first details of the programme have now been announced. The second day of the event, 26 June, will be dedicated to the future of trade in licensed products. Presentations and roundtable discussions will provide inspiration for the retail sector of tomorrow. Retail Day is being organised in cooperation with Licensing International Germany. Visitors can expect new market data, some of which has been commissioned especially for the event, as well as practical workshops and presentations on topics such as social selling.