Anzeige
For $900 Million

AppLovin Considers Selling Its Stagnating Mobile Games Business

The US mobile gaming specialist AppLovin has disclosed a possible spin-off of its mobile games division in a filing with the US Securities and Exchange Commission (SEC). One potential reason for this move is stagnating revenues, which are failing to keep pace with the growth of its advertising business.

Stephan Steininger18.02.2025 10:06
Applovin-CEO Adam Foroughi
Applovin-CEO Adam Foroughi AppLovin

AppLovin is reportedly considering separating from its mobile gaming unit, according to a mandatory SEC filing. The company has signed a memorandum of understanding (MoU) with an undisclosed potential buyer, which is privately owned. While the MoU is non-binding, it obligates both parties to negotiate a purchase agreement in good faith and refrain from engaging with other potential buyers for a specified period.

Anzeige