GamesMarkt

Business

On March 1, [Georg Reckenthäler](/person/georg-reckenthaeler) took up his new position at the Munich-based agency [Swordfish](/company/swordfish-pr). In this role, he will collaborate with agency founder and managing director [Ariane Poschner](/person/ariane-poschner) to develop and implement the company's growth strategy. This includes not only expanding the range of services but also introducing new business areas.

Reckenthäler has over a quarter of a century of experience in the tech and gaming industry. In 2008, he founded wildcard communications, which later became part of the international agency group Ranieri.

He remained with the company, playing a key role in expanding its gaming sector. In the summer of 2024, he left the agency to start his own business again.

"It's great to be starting at Swordfish now, and I really appreciate the trust that founder and managing director Ariane Poschner is placing in me," says Georg Reckenthäler. "One of my main goals for the future is to focus on the agency's growth. In addition to developing new services, I will also focus on supporting existing clients: full client service is the keyword here!"

Ariane Poschner, CEO and founder of Swordfish PR, adds: "Swordfish has grown rapidly in the DACH region in recent years. To ensure that Swordfish can continue to grow successfully, we need to make sure that there is a highly experienced senior team in place to take care of all aspects of the agency's growth and development. Georg has repeatedly demonstrated throughout his career that he is willing and able to take on responsibility. As founder, managing director, press officer, and communications director, he has built and led teams at various companies and agencies and celebrated many successes! I am very happy to have him on board now and to be working with him to develop Swordfish PR into one of the leading international communications agencies!"


Ariane Poschner Brings Georg Reckenthäler to Swordfish