MediaMarktSaturn Presents Ambitious Plans for 'Space-as-a-Service' Concepts
The German retail chain MediaMarktSaturn is planning a massive expansion of its Experience Zones and Entrance Statement areas, which are rented out to partners as part of a Space-as-a-Service concept. The number of outlets offering such areas is set to double by the end of the 2025/2026 financial year.
MediaMarktSaturn plans to further roll out the ‘Entrance Statement’ (left) and ‘Experience Zone’ concepts, which can be booked by industry partnersMediaMarktSaturn
MediaMarktSaturn operates special floor space concepts across the group, covering more than 10,000 square metres in eleven flagship stores and 360 additional stores. By the end of the 2025/2026 financial year, at least one of the two Space-as-a-Service formats—Experience Zone or Entrance Statement—will be available in over 750 of the MediaMarktSaturn Group's 1,030 current stores.
MediaMarktSaturn operates special floor space concepts across the group, covering more than 10,000 square metres in eleven flagship stores and 360 additional stores. By the end of the 2025/2026 financial year, at least one of the two Space-as-a-Service formats—Experience Zone or Entrance Statement—will be available in over 750 of the MediaMarktSaturn Group's 1,030 current stores.
