With the introduction of its first smart-format stores in Germany, MediaMarkt now operates all four store concepts planned for its future retail strategy within the country.
MediaMarkt's flagship store in Munich is located in Im Tal, a central location in the city center where space is in short supply and expensiveMediaMarkt
Lighthouse, Xpress, Smart, and Core — these four distinct store formats are designed to provide MediaMarkt with a tailored approach to customer engagement, depending on the location. The company outlined its vision in July, aiming to evolve from a traditional product retailer into a customer-focused omnichannel service platform.
Lighthouse, Xpress, Smart, and Core — these four distinct store formats are designed to provide MediaMarkt with a tailored approach to customer engagement, depending on the location. The company outlined its vision in July, aiming to evolve from a traditional product retailer into a customer-focused omnichannel service platform.
