Amazon Ends Appstore on Android and Amazon Coins in August
In a message to developers and on its own platforms, Amazon has unexpectedly announced that the Amazon Appstore on Android will be discontinued as of 20 August 2025. However, the Appstore will remain available on other platforms, such as Fire TV and Fire Tablet.
The fact that Amazon's app store will continue to operate on other platforms, including its own devices like Fire TV and Fire Tablet, raises questions. Many had expected a boom in alternative app stores due to political pressure on Google and Apple in the EU—rather than the withdrawal of a relatively successful competitor. This suggests Amazon may simply be repositioning its app store strategy, though that remains speculation.
The fact that Amazon's app store will continue to operate on other platforms, including its own devices like Fire TV and Fire Tablet, raises questions. Many had expected a boom in alternative app stores due to political pressure on Google and Apple in the EU—rather than the withdrawal of a relatively successful competitor. This suggests Amazon may simply be repositioning its app store strategy, though that remains speculation.
