Build a Rocket and Mapshot Create Fortnite Experience for L'Oréal Men Expert
With Derma Control: Skin Defense, L'Oréal Men Expert is aiming to reach the young, male target group through its own Fortnite experience. The experience was realised by Build a Rocket in cooperation with Mapshot, which also organised an event with eight streamers to mark the launch.
According to the companies, the collaboration between L'Oréal Men Expert and Build a Rocket was brokered by the sports marketing and sports rights agency Sportfive, which is also the parent company of Build a Rocket, a company focused on gaming and esports. "Gaming is one of the most powerful cultural forces when it comes to how younger generations interact with brands. Together with Build a Rocket, we have developed an experience in which our Derma Control products become part of the game – as tools that are actively used in gameplay. This is a form of brand storytelling that feels native to the platform and really resonates with the target audience," says Sebastian Schlett, Brand Business Leader at L'Oréal Men Expert.