inZoi
Krafton's life simulation inZoi had a strong launch with 87,377 CCU on the launch weekend. Prior to that, the game received a lot of attention, for example at gamescom 2024. A global showcase was held on 19 March, which attracted more than 450,000 viewers. This was followed by a demo of the Character and Build Studio a week before launch to further build anticipation. By the time of its release on 28 March, the game had also taken pole position on Steam's Global Top Wishlists. But what is the game's secret?
Life simulations like The Sims from Maxis and Electronic Arts are few and far between. Until recently, The Sims had no real competition. Paradox Interactive once tried their hand at the genre with Life By You, but canceled the project after several years of development. Then there is Paralives, due out this year, and probably the biggest and most promising competitor to date: inZoi from Krafton in South Korea, a company that has only become as big as it is thanks to the success of PUBG: Battlegrounds. And here they are not messing around, they are going all out. In the Unreal Engine 5-based game, players take on the role of creators in a "divine" corporation, creating characters called Zois who live in a simulated, Earth-like parallel world that can be shaped by the player - players are guided by Psycat, a cat who acts as a boss and a guide.