GamesMarkt

Yesterday, [Kalypso Media Group](/company/kalypso-media-group) launched its important game Commandos: Origins. But what is the current situation of the German publisher? We spoke to [Dr. Anika Thun](/person/dr-anika-thun), Managing Director of Kalypso Media, about the company's current position in the tough gaming landscape and the strategic positioning of the company following the death of [Simon Hellwig](https://www.gamesmarket.global/publishing/kalypso-media-gruender-simon-hellwig-verstorben-6d55ae4b00347268c09819b5558e84af). We also discussed the importance of government and local funding, as well as publishing games not developed in-house.

**GamesMarkt: The games industry has been in turmoil for years. How is Kalypso Media Group holding up in these difficult times, when there are reports of layoffs and studio closures almost every week?**

**Dr. Anika Thun**: "Kalypso Media continues to grow, both in terms of our portfolio and team. We are committed to long-term investments in our brands, studios, and employees. While the industry faces challenges, our strategy of focusing on strong franchises and dedicated communities has proven sustainable. This approach not only ensures the continued success of our games but also benefits our employees. Focusing on stability and healthy, organic growth can offer our team a secure and thriving environment, even in uncertain times. This long-term vision provides our employees with both job security and the opportunity to grow within a stable, forward-thinking company."


**GamesMarkt: Has the strategic direction of Kalypso Media changed since Simon Hellwig passed away?**

**Dr. Anika Thun**: "Kalypso Media remains dedicated to the vision and strategy that Simon established. His passion for games and commitment to high-quality strategy and simulation titles continue to guide our approach. We are carrying forward his legacy while also adapting to the evolving market to ensure Kalypso's continued success." 


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**GamesMarkt: How important is federal/local funding for Kalypso Media Group, one of the largest German publishers with its own development studios in Germany?**

**Dr. Anika Thun**: "Federal and local funding play a significant role for us. It’s not just financial support - it’s also a testament to the growing importance of the German games industry. We are committed to further strengthening game development in Germany and ensuring the country remains a key player in the global gaming landscape. During the election period, we engaged with multiple political parties at our offices to highlight the relevance of Germany as a thriving hub for game development. These discussions reinforced the need for continued support and investment to keep the industry competitive on an international scale." 


**GamesMarkt: What problems do you see as causing Germany to have such a hard time internationally as a games location? And what needs to be done to improve the situation?**

**Dr. Anika Thun**: "Germany has a strong talent pool, but we face challenges in funding, access to global markets, and competitiveness in production costs. To improve the situation, we need continuous investment in education and a more efficient funding system that allows studios to innovate and grow. The current funding system is a better solution than the tax break model, which requires full pre-financing and upfront investment. Additionally, improving overall location factors, such as digital infrastructure and general tax relief for businesses, would help strengthen Germany’s competitive games industry hub position. A stronger governmental focus on the sector would also be beneficial." 

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**GamesMarkt: How well do you think the Kalypso Media Group is currently positioned for the future?**

**Dr. Anika Thun**: "We combine a strong portfolio of brands with passionate long-term communities and dedicated, creative in-house developer studios. This foundation gives us the flexibility and strength to navigate market challenges while continuing to grow and deliver high quality gaming experiences." 


**GamesMarkt: Kalypso Media has published a number of games in recent years that were not developed in-house (such as The Inquisitor and Matchpoint)...

Kalypso's Dr. Anika Thun on the Publisher's Strategic Position, Germany as a Games Location and More

Kalypso's Dr Anika Thun on the Publisher's Strategic Position, Germany as a Games Location and More

For the first time in the company's history, Kalypso Media Group is the recipient of the TOP 100 award for Innovation in 2024. Engaging and interacting with the community was key to winning the award. Dr Anika Thun, Managing Director and owner of Kalypso Media Group.