Xbox and Instinct3 Collaborate on South of Midnight Campaign

Rather than looking for high-reach content creators for a campaign for South of Midnight (8 April / Advanced Access: 3 April), Xbox is looking for streamers who have not yet had a major breakthrough. "This initiative offers smaller, up-and-coming female streamers the opportunity to apply and receive early access codes to the game. Aimed at those who may not yet have the reach of established streamers, the campaign aims to shine a spotlight on female creators by sponsoring their streams and giving them a platform to grow," explains Xbox. South of Midnight was chosen because the action-adventure game's main character is a woman named Hazel.

Rather than looking for high-reach content creators for a campaign for South of Midnight (8 April / Advanced Access: 3 April), Xbox is looking for streamers who have not yet had a major breakthrough. "This initiative offers smaller, up-and-coming female streamers the opportunity to apply and receive early access codes to the game. Aimed at those who may not yet have the reach of established streamers, the campaign aims to shine a spotlight on female creators by sponsoring their streams and giving them a platform to grow," explains Xbox. South of Midnight was chosen because the action-adventure game's main character is a woman named Hazel.