How to Plan the Chinese Release of Your Game and Avoid Stress
China is a gaming market no developer or publisher aiming for success in mobile gaming can afford to ignore. In a series of three guest articles, Lana Bokay-Poltavets and Boris Burangulov from My.games share their insights and lessons learned from marketing games in China. This one is about planing a release in China.
The journey of a thousand miles always begins with a single step, and when it comes to entering the Chinese market, that step starts with obtaining an ISBN license. An ISBN (International Standard Book Number) license for Chinese mobile games is a mandatory approval issued by the National Press and Publication Administration (NPPA) of China. Without this license, a game cannot be officially released, distributed, or monetized in the Chinese market.