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Partnership

Electronic Arts Partners With Flexion for Alternative Appstores

The British mobile games marketing company Flexion has secured another well-known customer and will launch the first mobile games from Electronic Arts in alternative app stores in the first quarter.

Stephan Steininger26.02.2025 06:45
Jens Lauritzson, CEO of Flexion und Logo
Jens Lauritzson, CEO of Flexion

Most recently, Flexion landed a mobile gaming heavyweight in King. That collaboration was based on the simultaneous launch of the new Candy Crush Solitaire offshoot, which was to be released in Apple's and Google's alternative app stores at the same time. However, the newly concluded partnership with EA does not involve a new game. Instead, Flexion will begin publishing a selection of EA's top mobile games in Amazon, Samsung, One, and Xiaomi's alternative app stores in the first quarter.

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