Instinct3 Joins Sustainable Games Alliance
Instinct3 has become the first German company to join the Sustainable Games Alliance (SGA), according to its own statement. For the influencer marketing agency—now also operating as a game publisher—joining the alliance marks an important step toward making its business more sustainable, even though it is not yet subject to the EU’s new European Sustainability Reporting Standards (ESRS) regulations.
The Sustainable Games Alliance (SGA) was founded in 2024 as a cooperative to promote sustainability in the games industry. As GamesMarkt learned in an interview with Jiri Kupiainen and Maria Wagner, the motivation behind the initiative is not purely voluntary for companies. The full interview is available to all GamesMarkt subscribers in our archive.