Microsoft has unveiled an unconventional new marketing campaign titled “This Is An Xbox”, developed in collaboration with major brands like Samsung, Crocs, and Porsche. The campaign leverages eye-catching visuals and creative promotions to emphasize Xbox’s versatility, with global activations planned, including in Berlin.
The campaign highlights how Game Pass enables Xbox gaming without an Xbox console, showcasing options like mobile phones, Samsung TVs, or Amazon Fire TV. To further spark interest, Microsoft is complementing the campaign with a twist: “This Is Not An Xbox” visuals and installations designed to intrigue and engage audiences.
The campaign highlights how Game Pass enables Xbox gaming without an Xbox console, showcasing options like mobile phones, Samsung TVs, or Amazon Fire TV. To further spark interest, Microsoft is complementing the campaign with a twist: “This Is Not An Xbox” visuals and installations designed to intrigue and engage audiences.
